That's a great question. Your website is more than a product, or something you buy. Your website is the online representation of your business, and it must be treated with importance.
While it may seem more convenient to just pay for a service and move on, there's a bunch of great reasons why paying a monthly fee for your website is more beneficial for your small business.
Here are a few:
1. There is no such thing as a true one-time payment for a website. A site will always require monthly payments for hosting and c-panel, security (SSL certificate and virus firewall), and software/plugin updates. These fees typically add up to $30-$50/month.
2. Your website will need to be SEO-optimized so it appears every time a prospective customer searches for something that you’re providing. Unless you are a professional, this is very difficult to setup and keep up to date - as tech and best practices are constantly changing.
3. Your website will need around-the-clock support so any issues that arise can be dealt with immediately.
4. Your website will need to be easy-to-use so you aren’t stuck with a beautiful website that you don't even know how to use.
For a small monthly fee, Engage creates and manages your website so you don’t have to. Your new website will be mobile-friendly, search engine optimized (SEO), and fully-integrated into our content management system (site editor) so that you can make your own updates extremely easily.
Best of all - if you don't want to make your own updates, the Professional Engage plan includes ongoing management where we'll help you make changes to your site at any time.
Our monthly website packages depend on your long-term success, so we’re with your business as a partner for the long run. We think this is a much better deal than paying for a website and being left on your own once it’s complete.